The Brink

Becoming the unofficial in-house graphic designer for The Brink allowed me an opportunity that I don’t often have as a digital designer; complete creative control over the design. My main role with them is creating advertising material and organising social media marketing to promote events.

Evolving
an Identity

The Brink is run by a collection of volunteers. Throughout the years, the group has evolved as members come and go, with that development the need for new branding became apparent. The new design focuses on a branding that was bolder and easier to use on a variety of mediums, while keeping elements from the original brand.

ORIGINAL

NEW

CAMPAIGNS

CRYOGENIC UPRISING

The Brink’s winter event is one of their larger fundraisers. The theme for this event depicts a futuristic cryogenic prison.

FACEBOOK EVENT COVER

INSTAGRAM

A3 PRINT POSTER

A3 PRINT SET TIMES

GAS MASKERADE BALL

An advertising campaign for Facebook and Instagram. This design centres on the idea of decaying eloquence.

FACEBOOK EVENT COVER

INSTAGRAM

A3 PRINT SET TIMES

RADIATION MUTATION

An advertising campaign for Facebook and Instagram. The Brink’s Halloween event is the first creative to utilise the new branding.

FACEBOOK EVENT COVER

INSTAGRAM

A4 PRINT SET TIMES

2019 © Benjamin Len